PRESS RELEASE

REGINA, SK - With the help of The Mosaic Company, in October, the Regina Food Bank set a bold challenge to secure 1 million meals for Regina families. The Mosaic Million Meal Challenge saw a coalition of businesses, community leaders, athletes, and schools find creative and engaging ways to raise funds and food. The community rallied around a need to fight food insecurity and surpassed their goal, raising more than 1.4 million meals.

The challenge saw hundreds of athletes of all ages donating the value of their jersey number, including Regina born Olympians, professional athletes, and minor sports teams. Many posted pledges on social media using #donateyournumber. It did not stop there. Some donated the value of their birthday or years in businesses, illustrating the creativity of the community.

The campaign also included a drive-through food drive, corporate challenges and meals raised by schools across the city. It was an inspiring example of community building.

John Bailey, CEO, Regina Food Bank outlined how the funds will be used stating, “As we enter in the Christmas season these funds will help us provide hampers to thousands of families. It will also support much needed investments to allow us to get food to families in need, including helping fund our delivery and drive through service”.  

Sarah Fedorchuk, VP Public Affairs & Government Relations - North America, The Mosaic Company noted “Mosaic was proud to kick-off the challenge with an investment of 150,000 meals.  We are so pleased, but not surprised by the generosity and engagement of our community. We commend the Regina Food Bank and all the families and businesses that helped the Mosaic Million Meal Challenge secure 1.4 million meals”.

Food Bank Vice President, Community David Froh pointed to the collaborative and caring nature of Regina as critical for the campaigns success, “When we reached out to community leaders and companies the answer universally was how can we help. Then the phones starting ringing and we were blown away by the offers of generosity. It makes us proud to call Regina home”.    

The Regina Food Bank provides food to nearly 250 families a day.  Its operations are funded by the generosity of Regina families and businesses.

For more information contact:
David Froh, Vice President, Community, Regina Food Bank
306 550 4823 – dfroh@reginafoodbank.ca